Chinese Digital Landscape
Inovative Chinese Beauty Platforms You Probably Aren't Aware Of
Written by
Alex Kelso
7 min read
7 min read
From ingredient transparency to livestream eCommerce, explore the platforms redefining beauty in China today.
From ingredient transparency to livestream eCommerce, explore the platforms redefining beauty in China today.
In this post:
In this post:
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Originally posted on Medium, 31 August 2021.
Click here to browse the post.
Chinese Beauty Platforms Revolutionising the Industry
China’s beauty landscape is evolving rapidly, with platforms transforming everything from ingredient transparency to consumer engagement. This article explores six major platforms shaping the industry, catering to millions of users across diverse demographics.
We begin with MeiZhuangXinDe (MZXD), a platform often called the 'Dianping of China’s Beauty Industry.' With over 80 million users, MZXD blends retail operations with beauty forums, offering targeted coupons, retail experiences, and cross-border eCommerce opportunities.
Key Platforms in China’s Beauty Market
Next is Mogujie (Mogu), a social eCommerce giant driving innovation through livestream shopping. Mogu’s 62 million active users, largely women, enjoy seamless shopping experiences integrated with WeChat Mini-Programs.
MeiLi XiuXing (MLXX) takes a unique approach, focusing on ingredient transparency. Popular with older women, MLXX allows users to query the safety and effectiveness of over 2 million products.
For tech-savvy users, AI-powered tools like You Look So Good Today (YLSGT) and Skin Secret offer advanced skin analysis and tailored recommendations, leveraging user photos and environmental data to suggest routines and products.
Lastly, the article reflects on Jumei’s rise and fall. Once a leader in China’s beauty eCommerce scene, the brand’s struggles highlight the industry’s rapid shifts and intense competition.
This summary delves into how these platforms are shaping trends, offering insights for consumers and brands alike.
Originally posted on Medium, 31 August 2021.
Click here to browse the post.
Chinese Beauty Platforms Revolutionising the Industry
China’s beauty landscape is evolving rapidly, with platforms transforming everything from ingredient transparency to consumer engagement. This article explores six major platforms shaping the industry, catering to millions of users across diverse demographics.
We begin with MeiZhuangXinDe (MZXD), a platform often called the 'Dianping of China’s Beauty Industry.' With over 80 million users, MZXD blends retail operations with beauty forums, offering targeted coupons, retail experiences, and cross-border eCommerce opportunities.
Key Platforms in China’s Beauty Market
Next is Mogujie (Mogu), a social eCommerce giant driving innovation through livestream shopping. Mogu’s 62 million active users, largely women, enjoy seamless shopping experiences integrated with WeChat Mini-Programs.
MeiLi XiuXing (MLXX) takes a unique approach, focusing on ingredient transparency. Popular with older women, MLXX allows users to query the safety and effectiveness of over 2 million products.
For tech-savvy users, AI-powered tools like You Look So Good Today (YLSGT) and Skin Secret offer advanced skin analysis and tailored recommendations, leveraging user photos and environmental data to suggest routines and products.
Lastly, the article reflects on Jumei’s rise and fall. Once a leader in China’s beauty eCommerce scene, the brand’s struggles highlight the industry’s rapid shifts and intense competition.
This summary delves into how these platforms are shaping trends, offering insights for consumers and brands alike.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.
Digital Marketing
Inovative Chinese Beauty Platforms You Probably Aren't Aware Of
Written by
Alex Kelso
7 min read
From ingredient transparency to livestream eCommerce, explore the platforms redefining beauty in China today.
In this post:
Section
Originally posted on Medium, 31 August 2021.
Click here to browse the post.
Chinese Beauty Platforms Revolutionising the Industry
China’s beauty landscape is evolving rapidly, with platforms transforming everything from ingredient transparency to consumer engagement. This article explores six major platforms shaping the industry, catering to millions of users across diverse demographics.
We begin with MeiZhuangXinDe (MZXD), a platform often called the 'Dianping of China’s Beauty Industry.' With over 80 million users, MZXD blends retail operations with beauty forums, offering targeted coupons, retail experiences, and cross-border eCommerce opportunities.
Key Platforms in China’s Beauty Market
Next is Mogujie (Mogu), a social eCommerce giant driving innovation through livestream shopping. Mogu’s 62 million active users, largely women, enjoy seamless shopping experiences integrated with WeChat Mini-Programs.
MeiLi XiuXing (MLXX) takes a unique approach, focusing on ingredient transparency. Popular with older women, MLXX allows users to query the safety and effectiveness of over 2 million products.
For tech-savvy users, AI-powered tools like You Look So Good Today (YLSGT) and Skin Secret offer advanced skin analysis and tailored recommendations, leveraging user photos and environmental data to suggest routines and products.
Lastly, the article reflects on Jumei’s rise and fall. Once a leader in China’s beauty eCommerce scene, the brand’s struggles highlight the industry’s rapid shifts and intense competition.
This summary delves into how these platforms are shaping trends, offering insights for consumers and brands alike.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.