Chinese Digital Landscape
Keep: China’s #1 Fitness Platform
Written by
Alex Kelso
6 min read
6 min read
From fitness tracking to social communities, discover how Keep is transforming the way China exercises and shops for wellness.
From fitness tracking to social communities, discover how Keep is transforming the way China exercises and shops for wellness.
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In this post:
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Originally posted on Medium, 31 August 2021.
Click here to browse the article.
Keep: China’s Leading Fitness Platform
Keep is China’s leading fitness app, with over 200 million users and more than 3.6 billion exercises logged. The app’s success can be attributed to its all-encompassing approach to fitness, combining workout tracking, a social community, and event planning. Launched in 2014, Keep quickly gained traction and continues to be a dominant force in China’s health and wellness space.
The app’s success is linked to the Chinese government’s “Healthy China 2030” initiative, which placed a strong emphasis on fitness and nutrition. Keep’s popularity grew rapidly as health issues like obesity and diabetes became national concerns. This was further accelerated by the pandemic, which spurred a surge in fitness app usage.
Keep’s Commercial Strategy and Future Prospects
Keep’s commercial strategy focuses on collaboration rather than traditional advertising. Brands like Lululemon and Swisse have partnered with Keep to bring exclusive content and fitness courses to users. The platform also integrates KOL and celebrity marketing to promote products, capitalising on the influence of fitness influencers.
This guide explores Keep’s offerings, including its unique group-buying features, eCommerce ventures, and Keepland gyms. With a growing focus on data-driven eCommerce, Keep is set to become a leader in both fitness and retail, expanding its market share and creating new opportunities for businesses in China’s thriving health and wellness industry.
Originally posted on Medium, 31 August 2021.
Click here to browse the article.
Keep: China’s Leading Fitness Platform
Keep is China’s leading fitness app, with over 200 million users and more than 3.6 billion exercises logged. The app’s success can be attributed to its all-encompassing approach to fitness, combining workout tracking, a social community, and event planning. Launched in 2014, Keep quickly gained traction and continues to be a dominant force in China’s health and wellness space.
The app’s success is linked to the Chinese government’s “Healthy China 2030” initiative, which placed a strong emphasis on fitness and nutrition. Keep’s popularity grew rapidly as health issues like obesity and diabetes became national concerns. This was further accelerated by the pandemic, which spurred a surge in fitness app usage.
Keep’s Commercial Strategy and Future Prospects
Keep’s commercial strategy focuses on collaboration rather than traditional advertising. Brands like Lululemon and Swisse have partnered with Keep to bring exclusive content and fitness courses to users. The platform also integrates KOL and celebrity marketing to promote products, capitalising on the influence of fitness influencers.
This guide explores Keep’s offerings, including its unique group-buying features, eCommerce ventures, and Keepland gyms. With a growing focus on data-driven eCommerce, Keep is set to become a leader in both fitness and retail, expanding its market share and creating new opportunities for businesses in China’s thriving health and wellness industry.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.
From fitness tracking to social communities, discover how Keep is transforming the way China exercises and shops for wellness.
In this post:
Section
Originally posted on Medium, 31 August 2021.
Click here to browse the article.
Keep: China’s Leading Fitness Platform
Keep is China’s leading fitness app, with over 200 million users and more than 3.6 billion exercises logged. The app’s success can be attributed to its all-encompassing approach to fitness, combining workout tracking, a social community, and event planning. Launched in 2014, Keep quickly gained traction and continues to be a dominant force in China’s health and wellness space.
The app’s success is linked to the Chinese government’s “Healthy China 2030” initiative, which placed a strong emphasis on fitness and nutrition. Keep’s popularity grew rapidly as health issues like obesity and diabetes became national concerns. This was further accelerated by the pandemic, which spurred a surge in fitness app usage.
Keep’s Commercial Strategy and Future Prospects
Keep’s commercial strategy focuses on collaboration rather than traditional advertising. Brands like Lululemon and Swisse have partnered with Keep to bring exclusive content and fitness courses to users. The platform also integrates KOL and celebrity marketing to promote products, capitalising on the influence of fitness influencers.
This guide explores Keep’s offerings, including its unique group-buying features, eCommerce ventures, and Keepland gyms. With a growing focus on data-driven eCommerce, Keep is set to become a leader in both fitness and retail, expanding its market share and creating new opportunities for businesses in China’s thriving health and wellness industry.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.