Chinese Digital Landscape
New Retail: A Crash Course
Written by
Alex Kelso
6 min read
6 min read
New Retail is changing the way people shop in China, merging physical and digital spaces.
New Retail is changing the way people shop in China, merging physical and digital spaces.
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In this post:
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Originally posted on Medium, 31 August 2021.
Click here to read the original article.
Freshippo: Leading China’s New Retail Revolution
Originally posted on Medium, 31 August 2021. Freshippo (formerly known as HEMA) is at the forefront of China’s New Retail revolution, where the lines between online and offline shopping experiences are blurred through the use of advanced technology. Their model integrates physical stores with digital platforms, creating a seamless, high-tech shopping experience that continues to reshape the retail landscape in China.
Freshippo's stores combine smart inventory management, facial recognition payment systems, and AI-powered checkout processes to provide customers with a quick and efficient shopping experience. The result is not only enhanced customer satisfaction but also increased operational efficiency for the brand.
Key Metrics and Technological Integration
One of the key metrics used to assess the success of retail spaces like those of Freshippo is Value per Square Meter, a measure of how well retail space generates sales. Technologies such as AI-driven inventory systems and automatic restocking through smart shelving play a major role in increasing this value, by improving stock availability and reducing inefficiencies in the store layout. Poorly designed spaces, on the other hand, can have the opposite effect, limiting sales and hindering customer flow.
Freshippo's commitment to optimising retail space has led them to report annualised sales of over ¥50,000 per square meter, demonstrating the substantial impact that technology and efficient store design can have on both sales and customer experience.
Originally posted on Medium, 31 August 2021.
Click here to read the original article.
Freshippo: Leading China’s New Retail Revolution
Originally posted on Medium, 31 August 2021. Freshippo (formerly known as HEMA) is at the forefront of China’s New Retail revolution, where the lines between online and offline shopping experiences are blurred through the use of advanced technology. Their model integrates physical stores with digital platforms, creating a seamless, high-tech shopping experience that continues to reshape the retail landscape in China.
Freshippo's stores combine smart inventory management, facial recognition payment systems, and AI-powered checkout processes to provide customers with a quick and efficient shopping experience. The result is not only enhanced customer satisfaction but also increased operational efficiency for the brand.
Key Metrics and Technological Integration
One of the key metrics used to assess the success of retail spaces like those of Freshippo is Value per Square Meter, a measure of how well retail space generates sales. Technologies such as AI-driven inventory systems and automatic restocking through smart shelving play a major role in increasing this value, by improving stock availability and reducing inefficiencies in the store layout. Poorly designed spaces, on the other hand, can have the opposite effect, limiting sales and hindering customer flow.
Freshippo's commitment to optimising retail space has led them to report annualised sales of over ¥50,000 per square meter, demonstrating the substantial impact that technology and efficient store design can have on both sales and customer experience.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.
New Retail is changing the way people shop in China, merging physical and digital spaces.
In this post:
Section
Originally posted on Medium, 31 August 2021.
Click here to read the original article.
Freshippo: Leading China’s New Retail Revolution
Originally posted on Medium, 31 August 2021. Freshippo (formerly known as HEMA) is at the forefront of China’s New Retail revolution, where the lines between online and offline shopping experiences are blurred through the use of advanced technology. Their model integrates physical stores with digital platforms, creating a seamless, high-tech shopping experience that continues to reshape the retail landscape in China.
Freshippo's stores combine smart inventory management, facial recognition payment systems, and AI-powered checkout processes to provide customers with a quick and efficient shopping experience. The result is not only enhanced customer satisfaction but also increased operational efficiency for the brand.
Key Metrics and Technological Integration
One of the key metrics used to assess the success of retail spaces like those of Freshippo is Value per Square Meter, a measure of how well retail space generates sales. Technologies such as AI-driven inventory systems and automatic restocking through smart shelving play a major role in increasing this value, by improving stock availability and reducing inefficiencies in the store layout. Poorly designed spaces, on the other hand, can have the opposite effect, limiting sales and hindering customer flow.
Freshippo's commitment to optimising retail space has led them to report annualised sales of over ¥50,000 per square meter, demonstrating the substantial impact that technology and efficient store design can have on both sales and customer experience.
Ready to scale your brand to new heights?
If you want to achieve ground-breaking growth with increased sales and profitability with paid ads, then you're in the right place.
Ready to level up your digital strategy?
Unlock growth with solutions designed for modern businesses - from Shopify eCommerce to performance-driven web design.