Lachy Films: Building a Playful and Engaging Videography Website

Project Overview

Client: Lachy Henry, Freelance Videographer
Business: Lachy Films

📌 Problem Introduction

Lachy’s website wasn’t effectively supporting his business goals. Its design and limited SEO optimisation made it challenging to attract leads or highlight his expertise as a videographer. The site’s structure was unclear, with scattered service details and no strong conversion pathways to guide potential clients to inquire.

Despite having a wealth of impressive work, his case studies were underutilised, missing key opportunities to highlight the value and impact of his services.

👨‍👩‍👧‍👦 Target Audience:

1. Couples and Event Hosts: Seeking wedding and event videography to capture special moments with cinematic flair.

2. Brands and Businesses: Requiring professional, visually compelling content for campaigns and social media.

3. Documentary Enthusiasts: Interested in high-quality, story-driven films with award-winning production.

🎥 Core Services:

1. Weddings and Events: Personalised, cinematic storytelling for special occasions.

2. Commercial and Lifestyle: Branded content for elevating businesses and products.

3. Films and Documentaries: Creative, story-driven videography and filmmaking.

🎯 Project Goals

1. Create a Professional Online Presence

   • Design a website that reflected Lachy’s branding vision and elevated his professional image.

2. Attract Inbound Leads

   • Shift from relying solely on referrals and word-of-mouth by building a site optimised for online visibility and lead generation.

3. Formalise Service Offerings

   • Clearly define and present Lachy’s services and packages, making it easier for potential clients to understand his offerings and select the right option for their needs.

4. Streamline Client Enquiries

   • Segment distinct audiences (e.g., wedding clients, commercial brands) and create pathways to guide them directly to relevant packages or services.

What TSPM Did

🎯 Phase 1: Strategy & Content

1. Collaboration and Discovery

   • Created a dedicated client portal in Notion to manage tasks, share resources, and streamline communication.

   • Held discovery sessions to define the website’s structure, colour scheme, fonts, and key messaging.

   • Worked with Lachy to browse and select a Framer template, which served as the foundation for the site design.

2. Planning and Content Creation

   • Designed the site sitemap and wireframes, ensuring clear navigation and user flow.

   • Crafted content for each page, including pricing bundles and packages, based on Lachy’s input about his services.

🏗️ Phase 2: Design & Build

1. Media Organisation and Customisation

   • Analysed Lachy’s extensive media library on Vimeo, organising it by service area to better tell his story visually.

   • Adapted the selected template to align with Lachy’s branding vision, making adjustments in Figma to finalise the colour scheme and other design elements.

   • Designed some rudimentary logos / imagery to accompany the branding.

2. Bespoke Components and Development

   • Built custom components in Framer, including a bespoke Vimeo integration to ensure seamless media display.

   • Completed the entire build in under two weeks, adapting the design to Lachy’s feedback throughout the process.

🚀 Phase 3: QA & Launch

1. Content and Technical Review

   • Lachy provided feedback via the Notion portal, and all content and media were reviewed, updated, and finalised collaboratively.

   • Conducted joint QA testing to ensure all links, media, and site functionality were flawless.

2. Launch and SEO Migration

   • Migrated the DNS from Squarespace to Cloudflare, configuring 301 redirects to preserve any existing SEO rankings.

   • Performed a post-launch SEO audit, ensuring the site adhered to best practices to avoid penalties and maximise visibility.

Results and Feedback

📈 Results

• Steady Inbound Leads: Since the launch of the new website, Lachy has started receiving a consistent volume of client inquiries from Google.

• Expanded Service Interest: Enquiries now span across all his service areas, including commercial and documentary work, rather than focusing solely on weddings.

• Increased Demand: The uptick in leads has allowed Lachy to raise his prices to better manage the flow of new business.

💬 Client Feedback

• Lachy shared his excitement about the project’s impact:

  “TSPM Studio do not mess around. My site was up within a week, and within a couple of months, I’ve had to raise my prices to curb all the extra demand flowing in.”

Reflection and Key Insights

📚 Lessons Learned

This project offered valuable insights into designing for videographers and working with video-heavy content on a Framer website. Developing bespoke video components deepened my technical expertise and understanding of how video integrates into web design.

Beyond the technical aspects, this project was an exercise in visual storytelling and helping Lachy communicate his value in a way that was both engaging and easy for clients to understand. It also reinforced the importance of lead funnels and how a thoughtfully designed website can address broader business challenges, from increasing leads to improving client segmentation.

💡 Final Reflections

Working with Lachy on this project was incredibly rewarding. By reframing his core services and packaging them in a clear, structured way, we unlocked entirely new commercial avenues for his business. Adding pricing, defining conditions, and presenting his offerings in a fresh light helped open up opportunities that had previously gone untapped.

Seeing this transformation—both in how his business is perceived and in the steady influx of new clients—was a reminder of the power a well-designed website can have in driving growth.

If you’re looking to elevate your online presence, communicate your value effectively, and unlock new opportunities, TSPM Studio is here to help. Let’s build something extraordinary together.